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Interview with Fredrik Elmqvist, CEO of Yggdrasil Gaming

Monday, 16 February 2015 13:21

Yggdrasil Gaming is one of the newer  game developers on the market, but their games quickly became very popular among players, because of great graphics and entertaining special features.

 

We visited Yggdrasil Gaming stand and talked to Fredrik Elmqvist, CEO of Yggdrasil Gaming. We asked him about his impressions concerning the show, the company’s new games and plans for the future. Read the interview below to learn what he had to say.

 

Did ICE 2015 surprise you in any way? 

 

I wouldn’t say it surprised me, it was just a very useful show for us. It was our second year exhibiting and we had a much bigger stand than in 2014. We managed to fit in an awful lot of meetings over the three days and I’m sure it will turn out to be a very successful event for us.

 

What can you tell us about the products you presented during the show? 

 

We showcased all of our products at ICE and got a really positive reaction. Of particularly interest was Joker Millions, our first pooled progressive jackpot. This will be available to players from the end of February and comes with an expected fall out value of €1.3m.

 

Plenty of people were also keen to hear about our new HTML5 framework which we launched last month. The Dark Joker Rizes, a follow-up to our popular Jokerizer slot, was the first of our games to launch on HTML5, but we will be migrating our content across to it over the next few months.

 

You’ve recently launched your new HTML5 framework which will allow for tandem drops where desktop and mobile games are launched simultaneously. Can you tell us more about this solution? 

 

The main idea behind the new HTML5 framework is to improve game launch efficiency for our partners. Tandem drops mean that operators can streamline their marketing costs with one game launch across all platforms. This is important as players expect to be able to play slots on whatever device they are using. 

 

We are platform agnostic and our customers are delighted that moving forward they will get simultaneous game launches on desktop, mobile and tablet from Yggdrasil.

 

Why did you choose to create your games using HTML5? 

 

HTML5 is the technology of the future. Previously it was viewed as a purely mobile technology, but that is no longer the case and it has now overtaken Flash. 

 

A major reason behind our decision to move to HTML5 is that we are able to use the same codebase for both desktop and mobile. This reduces development time and allows for tandem drops across all platforms. 

 

Last year you launched a lot of new exciting slot games. Can we expect any new titles to be released in the upcoming months? 

 

At ICE 2014 we had just two slot games and now 12 months on we have 11 in our portfolio. In the past few months alone we’ve launched our first 3D game (Reef Run), our first HTML5 game (The Dark Joker Rizes) and at the end of this month, our first pooled progressive jackpot (Joker Millions).

 

But we certainly won’t be resting on our laurels. We have big plans for 2015 and will be releasing plenty more top quality, engaging content, always designed with the player in mind.

 

Was 2014 successful for your company? 

 

We couldn’t really have asked for a better year – it has been transformational for our business. We only had deals in place with two operators this time last year, but we now have 19 operators on board, with plenty more in the pipeline. 

 

The team is growing and we are all fully-focused on maintaining the momentum that has been built up over the past 12 months.

 

What are your hopes, plans and goals for 2015?

 

We just want to continue growing and delivering world class content for our partners and their players. 

 

In 2015 we will be focusing heavily on gamification via our Infinite API™ for gamification. This allows operators to boost their customer engagement by offering something different that makes them stand out from the crowd.

 

We will also be closely monitoring the regulatory situation in Europe and it’s not impossible that we could enter a regulated market this year.

 

 

Company: Yggdrasil Gaming
Interview with: Fredrik Elmqvist, CEO
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