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ICE 2015

ICE Totally Gaming 2015 Report

Taking place in London, ICE Totally Gaming is the largest and most important event in the gaming industry. This is where all the major regulators, game developers, operators and more gather to present new products and create partnerships and. No other event can pride itself with such international audience every year.

ICE Totally Gaming 2015 took place in ExCeL, London 3rd -5th February and it was marvellous in every aspect. With over 500 of the industry's most successful gaming companies exhibiting their products during the show it was an amazing show and visitors were impressed by the number of attractions prepared by exhibitors. Game developers presented their new games that will be released in the upcoming months, including NetEnt’s Guns’n’Roses slot and BetSoft’s Pinocchio, while such huge companies as Microgaming or Playtech exhibited their newest solutions for the iGaming industry. 

We did a lot of interviews with some of the biggest companies that attended ICE 2015. We have asked them about their impressions concerning ICE 2015, their newest products and plans for the future. Learn what they had to say!


Flash, HTML5 or Unity? Which technology is the future of online gaming? We spoke to Ngozi Watts and his Unity team to find out about new trends in casino games development. If you are curious what he told us, read the interview below!   How would you describe your experience at ICE Totally Gaming 2015? ICE is very successful for us. We have had meetings from the very beginning until the end.    We’ve heard…
We visited Topgame Technology stand and asked their team about the company’s experience at ICE, their new products and plans for the future. We were impressed by the virtual reality slot that provided us with a whole new gaming experience that was pretty amazing we have to admit!    How would you describe your experience at ICE Totally Gaming this year? For us it’s the main event of the year. I mean every year we…
When you visit ICE show, you can’t pass Playtech’s stand by without stopping to see their new products. Every year they present a big range of new innovative products and services for the gaming industry and this year was no exception.   We asked James Bennet, Press and Copywriting Manager, about the company’s impressions concerning the show, their new products and plans for the upcoming months. Read the interview below to find out what he…
BetSoft Gaming stand was a must for all fans of 3D slots visiting ICE. The company announced the release of a few new games and visitors had a chance to be the first to see the previews of those exciting slots, which in fact looked amazing!   We asked Mark Allison, Commercial Director at BetSoft, about the company’s impressions concerning the show, their new games and plans for the upcoming months. Read the interview below…
Due to the recent re-branding, visitors looking for iSoftBet stand might have been a little bit surprised, as it was orange, not blue! New logo, new games and even better quality – you could find it all at iSoftBet stand.   We asked Luci Apostolou and Tom Stanbury about the company’s recent re-branding, their new games and plans for 2015. Read the interview below to find out what they had to say!   It seems…
As always, Novomatic stand was really impressive! It was huge and visitors could find all Novomatic subsidiary companies there. With so many online, mobile and land-based solutions in one place, it was the biggest and most often visited stand at ICE 2015.   We spoke to Gernot Baumgartner, Head of Marketing and Sales, and asked him about the company’s impressions concerning ICE, new products and plans for the future. Read the interview below, if you…
EveryMatrix stand was really crowded this year, not only because of the great products they were exhibiting, but also due to the open bar, where visitors could stop by for a quick chat and refreshing cocktails.   We visited their stand to talk to Nicholas Hill, Sales & Marketing Director, and ask him about the company’s products and plans for the future. Read the interview below, if you are curious what he had to say!…
NetEnt really rocked at ICE this year! They announced the launch of their newest slot game with Guns N’Roses that is bound to become a smash hit this year! To celebrate the launch of this stunning game, they presented a guitar signed by Slash and Axl Rose. With such an amazing slot to come and all other casino games released so far, it’s no wonder why they won the prestigious Slots Provider/Supplier Product of the…
How would you describe your experience at ICE Totally Gaming this year?   ICE 2015 was another successful show for the Evolution Gaming team – in fact, probably the best we’ve had, if measured by the interest generated by what was our largest-ever ICE stand. We always set up as many meetings as possible ahead of the show. With so many members of our international team present, it really is a great opportunity to get…
Yggdrasil Gaming is one of the newer  game developers on the market, but their games quickly became very popular among players, because of great graphics and entertaining special features.   We visited Yggdrasil Gaming stand and talked to Fredrik Elmqvist, CEO of Yggdrasil Gaming. We asked him about his impressions concerning the show, the company’s new games and plans for the future. Read the interview below to learn what he had to say.   Did…

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