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Parx Casino, the largest casino in Pennsylvania, has launched the Parx Play4Fun Network app, powered by the Joingo mobile loyalty platform and which serves as a vehicle for mobile free-play games by Williams Interactive.
The innovative app enables Greenwood Gaming and Entertainment, the parent company of Parx Casino, to utilise mobile capabilities such as Joingo’s Places geo-fencing feature and targeted push notifications.
The app is integrated with Parx’s Bally ACSC to provide Xclub members instant in-app access to account information and offers. Using Joingo Places, the casino can target the delivery of special mobile alerts to their patrons who are located within customisable regions known as geo-fences.
Used in conjunction with Bally ACSC integration, Parx can send highly personalised push notifications that are relevant to where the patron is at any time. Additional integrations include OpenTable for in-app dining reservations and Parx Casino’s social media networks, including Facebook, Twitter, YouTube, Google+, Flickr, and Instagram.
Brian Wilson, Greenwood Director of Multimedia, commented: “The Joingo Platform made creating our mobile app extremely easy. Our in-house design team was able to design, build, and deploy the app in a matter of weeks. The ability to integrate our existing content delivery and web services makes it simple and cost efficient to maintain and refresh content, allowing us to deliver personalized content to our guests at any time.”
Seamus McGill, Joingo President, added: “We are very pleased to supply mobile concierge and marketing functionality to Williams Interactive to bring Parx Casino mobile free-play gaming. Our customers are seeing immediate results when using Joingo to power their mobile marketing and engagement strategies. We believe that Parx Casino will quickly experience this same success.” |
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Parx Casino releases new mobile-social casino
Friday, 29 August 2022 12:17Share this post
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