Kiron Interactive has agreed a multi-year licensing deal to distribute its content in the newly-regulated Belgian iGaming market via national operator NV Chip Amusement.
Players of the Antwerp-based operator’s new site www.belgium123.be will now have access to live video streaming. Belgian players will also benefit from a recent upgrade to Kiron’s virtual games, including enhanced graphics and a new trotting product.
According to Steven Spartinos, co-chief executive officer of Kiron, launching in Belgium during football’s Fifa World Cup would help drive interest further.
“Kicking things off during the World Cup with an established operator is great news and we’re confident both Chip Amusement and its customers will enjoy our content. Having complementary products like virtual sports available during a spike in activity will offer both choice and improved performance when they need it most,” Spartinos added.
Pieter Coremans, chief executive officer of NV Chip Amusement, said: “Players will identify with this action due to the fact horseracing has been a popular choice with players in Chip’s arcade over the past 26 years.”
“Indeed, Kiron’s games are a great extension to our land-based offering and will allow Belgian customers to enjoy a similar experience now replicated on Belgium123.be,” Coremans added.
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