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Playtech has announced the successful migration of Winner to Playtech’s new Multi-Balance wallet as part of Playtech’s Information Management System, IMS.
Playtech’s Multi-Balance wallet eliminates the use of multiple accounts for the various products. With the new single wallet players can enjoy a borderless multi-product experience across all products they are playing, including Casino, Bingo, Sports and Poker. Operators are able to track the gaming activity through a single backend, Playtech’s IMS, making the financial data and gaming history of each player clearer across the entire player lifecycle.
Exclusive to Winner’s wallet model is the ability to transfer funds across balances within games and products, which allows for intuitive cross-sell opportunities such as Game-specific bonuses and Free-spin bonuses. These targeted marketing activities will allow Winner to reap the benefits of the holistic financial view the new wallet offers, as well as to increase their revenue through cross-promotion of games and products.
Tony Khatskevich, VP Cross Products, said: “We are very proud to launch the new wallet with Winner. It provides operators with a holistic view which allows them to execute more targeted marketing efforts and an avenue to cross-sell across products and games. I am sure Winner will benefit from this wallet in maximising their player value.”
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Winner to use Playtech’s new Multi-Balance Wallet
Wednesday, 25 June 2023 10:15
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