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Betsson acquires Oranje and Kroon

Friday, 07 February 2023 14:32

Betsson AB has acquired the Oranje and Kroon private online gaming group based in Malta.

 

betsson

The group consist of Oranje Casino, Kroon Casino and affiliate businesses and mainly targets the Dutch market (with Kroon Casino also having a presence in Belgium). 

 

Magnus Silfverberg, President and CEO of Betsson said: "With this acquisition, Betsson gains a strategic position in the Netherlands and becomes one of the biggest players on the Dutch market which is expected to be re-regulated during 2015. This would give Betsson’s profits from locally-regulated markets exceeding 25% of the group’s total profit. The deal also gives Betsson a larger and more significant presence in continental Europe.”

 

Oranje and Kroon had 209,000 registered customers in 2013 and its revenues amounted to €32.5 million. Betsson acquired a combination of shares and assets from the sellers for an initial purchase consideration of €100 million (enterprise value), €60 million payable in Betsson shares and €40 million payable in cash. 

 

 

casinoratingcom
Source: Times of Malta 
Date: February 7, 2014
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