Betsson became the newest Quickfire licensee to integrate Sheriff Gaming’s “Dr Magoo” and “The Amsterdam Master Plan” slot games to its portfolio, with more titles prepared for the upcoming months.
“We welcome Betsson as the newest licensee to join the 3D games revolution. The launch of “The Amsterdam Master Plan” and most recently, “Dr Magoo” will be the first of many game releases for Betsson and we welcome a long lasting and successful partnership moving forward,” said Eric Roskamp from Sheriff Gaming.
Rudi Thomassen, Casino Director at Betsson commented: “We quickly identified Sheriff Gaming as one of the leading developers of online games, that are not only unique within the market but that also provide us with excellent gaming content to acquire and retain players. 3D games are going to be a great addition to our portfolio and we are really looking forward to introducing more games throughout the year.”
Sheriff Gaming’s 3D games are available on the Microgaming-powered Quickfire platform and Betsson is one of many operators that decided to integrate them into their portfolio.
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NYX Interactive and Betsson have signed a deal that will bring NYX OCS games to Betsson’s online casinos both for PC and mobile devices.
David Flynn, CEO of NYX Interactive said: “I am delighted to expand our partnership with Betsson Group.
“Betsson are one of the most experienced gaming companies in the online space today and I’m truly excited that Betsson see the value in our NYX OGS product not only for the Flash content but also for MOVE powered by OGS, delivering the broadest range of mobile casino games in the market.”
Henric Andersson, Product Director at Betsson added: “Adding NYX OGS Games to our product offering was an obvious choice for Betsson. We are always looking after new innovative games content for both PC and mobile devices. Via NYX OGS we not only obtain access to their existing portfolio of content today but also increase Betsson's ability to deliver future games content via multinational and boutique suppliers alike, at a very rapid pace, thus keeping our offering fresh and exciting for our loyal customers.”
At first, Betsson will be taking NextGen Gaming and Sheriff Gaming content from NYX OGS, with more content being added ‘on an ongoing basis’.
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Betsson has teamed up with IGT to increase its online and mobile offering through a single integration with the IGT remote game server.
Leigh Nissim from IGT said: “IGT works with tier-one customers who are leaders in their field and this is a description that certainly applies to Betsson.”
“The addition of IGT content will help us stay ahead of the curve in delivering the best possible experience and range of games to our players,” added Sam Brown, Betsson’s head of gaming.
The first to get access to IGT games will be players from CasinoEuro.com, followed by Betsson.com and Betsafe.com and other Betsson’s gaming brands.
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Probability Jones has announced that it licensed four of its formats to Betsson Group through the NYX Interactive OGS platform.
The games to be released to Betsson.com and its B2B partners in the last quarter of 2013 include Six Shooter, Sharp Shooter, Odd One In, Blackjack Player’s Choice.
“Adding new innovative games content is core to Betsson Group, and in Probability Jones we have found an imaginative new company that has created some genuinely unique and exciting new formats. Better yet, the integration of Probability Jones’ games on NYX OGS has provided us with a perfect solution to connect our loyal players to this compelling new content,” said Laszlo Keczer, head of central gaming at Betsson Group.
“Connecting our clients’ players to the very best new content is absolutely key to the on-going success of NYX OGS, and I am thrilled that we have been able to build on this ambition by adding Probability Jones’ products to the portfolio of games we deliver to Betsson Group,” commented David Flynn, chief executive officer of NYX Interactive.
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Betsson AB will be launching one of the Nordic market’s first real-money gambling application developed using Apple’s “Native” programming language.
Due to Apple’s policy native apps had not been available in the real-money gambling sector previously, but this has now changed for companies with licences for the market they operate in.
The new application includes mobile sportsbook and casino and according to Betsson offers a better user experience. It will initially launch for Betsson.com and run alongside the existing mobile solution. The app will be available on the Apple’s App Store for iPhone devices, with an Android version available in the near feature.
Magnus Silfverberg, Betsson AB’s chief executive officer said: “We see that gambling via smartphones is growing rapidly and we are confident that Native apps are the form that the customers will choose in the future. Therefore, our subsidiary puts a lot of effort into this kind of development. The new app enables our operating subsidiary to regain the leading position within mobile development.”
Betsson is planning more Native apps for other brands within the Betsson group in the near feature.
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Betsson AB has entered into an agreement to purchase three brands (SverigeAutomaten.com, NorgesAutomaten.com, DanmarksAutomaten.com) from the online gambling operator Cherry AB.
In order to take control of the three domains Betsson needs to pay SEK286 million ($45.21 million), which it plans to cover in majority by handing 1,063,895 new Class-B shares to Cherry.
The remaining amount will be paid in cash twelve months after the deal and will result in Betsson assuming responsibility for the external marketing of the purchased domains.
Magnus Silfverberg, CEO for Betsson said: “The deal is in line with our strategy to focus on business-to-consumer in our core markets in the Nordics. Our judgment is that the acquired brands will develop stronger internally because we can use the marketing power and scale advantages of the entire Betsson group.”
Emil Sunvisson, CEO for Cherry AB said: “We are very pleased that we are able to realise the great value within the ‘Automaten’ sites and come to the conclusion that the Automaten sites have been a very successful as well as a profitable business for Cherry and the shareholders of Cherry.
“The divestment represents a fresh start for Cherry's online businesses, where upcoming growth will be created from our own platform and where we are able to control the customers, the products and the offering. Further on, an own platform represents an opportunity to reach higher margins with increased volumes.
“From now, we are focusing ahead on new products with an offensive marketing strategy, which in the short-term will burden the margins. Therefore, I believe that Cherry will report negative margins within the online gaming business area during the second and third quarters of 2013 but, on the other hand, I expect to see significant revenue growth. I believe that the divestment is the foundation of many years of profitable growth.”
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As stated in this partnership, Codere will offer Betsoft’s entire Slots3 portfolio to players at the company’ land-based casinos.
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Betsson AB has acquired the Oranje and Kroon private online gaming group based in Malta.
The group consist of Oranje Casino, Kroon Casino and affiliate businesses and mainly targets the Dutch market (with Kroon Casino also having a presence in Belgium).
Magnus Silfverberg, President and CEO of Betsson said: "With this acquisition, Betsson gains a strategic position in the Netherlands and becomes one of the biggest players on the Dutch market which is expected to be re-regulated during 2015. This would give Betsson’s profits from locally-regulated markets exceeding 25% of the group’s total profit. The deal also gives Betsson a larger and more significant presence in continental Europe.”
Oranje and Kroon had 209,000 registered customers in 2013 and its revenues amounted to €32.5 million. Betsson acquired a combination of shares and assets from the sellers for an initial purchase consideration of €100 million (enterprise value), €60 million payable in Betsson shares and €40 million payable in cash.
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