GVC signs a deal with Beehive in order to go live with new tools and marketing platform.

Thanks to a new deal between both companies, Beehive will deliver its casino solutions to GVC’s Playtech brands. GVC’s main focus is the optimizing and automating its multi-channel promotional campaign.

With data-driven marketing suite, Beehive will be able to target individual players and thanks to which prepare personalized offering tailored directly for a given player.

Liron Snir, GVC Chief Product Officer:

“With CPAs on the rise, it has never been so important to implement a CRM solution that can optimise a player base, and we have found Beehive’s customer marketing engine to be a fantastic way to boost our marketing and analytical capabilities.”

Adi Dagan, Founder and Chief Executive Officer at Beehive:

“GVC has emerged as one of the most innovative and successful operators in the world in recent years and we are delighted it has turned to Beehive to build upon its already impressive growth. “GVC is a strategic client for us and we are thrilled to be partnering with them. We’re looking forward to strengthening our relationship with the GVC team, and are confident in our ability to support their growth.”

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