The subisidiary of Cherry iGaming, PlayCherry Ltd, acquired UK Gaming License from the hands of UK Gambling Commission.
Thanks to the fact that Cherry acquired UK licsense, it can now spread it services across the entire UK. The license covers both Sports Betting and Casino. The company got an access to the one of the biggest markets in the world making their offering available for thousands of new customers.
The new acquisition is another Cherry’s step on the path of evolution, as the company strives to join as many markets, as possible. The company already holds gaming licenses in Curacao, Malta and Schleswig-Holstein, which are the most popular and desirable in the whole market of online casino games. The company has already huge customer reach, however it constatly seek for new opportunities, thanks to which the brand becomes more and more popular around the globe.
Jonas Wahlander, Chief Executive Officer at Cherry iGaming:
“This is an additional step in the evolution of Cherry iGaming. Through a wide offering we will have a brand for every key customer segment in the U.K. market, encompassing all types of products to engage with them. With the current presence and insight we have, combined with ComeOn’s experience, we expect a positive entry into the market and are excited about the potential of this very important market.”
