One of the biggest developers of casino games both for land-based and online markets, IGT, has signed a partnership deal with Sony Pictures Television. The inked deal includes multi-year licensing rights to one of the most popular reality show.
As IGT and Sony signed a licensing agreement, International Game Technology will get full rights to highly popular Shark Tank reality show. The show gained massive attention in USA and it grabbed Emmy Awards three times. According to the deal of signed partnership, IGT will get rights to distribute the Shark Tank branded games across United States of America. The developer of casino games is going to create traditional online games, mobile games, scratch games, pull-tab games, monitor and instant games, as well as interactive games connected with the show.
Michael Chambrello, Chief Executive Officer at IGT:
“IGT is pleased to partner once again with Sony, a company that consistently delivers popular television and theatrical entertainment, to bring the Shark Tank brand to lottery customers. Together, IGT and Sony will develop a Shark Tank lottery program which will encompass the hallmarks of the brand which has reinvigorated entrepreneurship in America. Shark Tank offers our customers a unique way to integrate relevant and popular entertainment into their game portfolios with a brand that is synonymous with money and winning.”