Betfair has announced their new partnership with Spanish Liga club Barcelona.
The partnership will last for three season, i.e. from 2017-17 to 2018-19. Betfair will become Barcelona’s official global partners, giving it a number of image association rights.
What is more, the company will also be able to enjoy branding exposure on Barcelona’s Nou Camp home stadium and will gain access to players for its promotional campaigns.
Manel Arroyo, Barcelona’s vice-president of marketing and communication said: “FC Barcelona is delighted to sign a long-term collaboration agreement with Betfair, a prominent leading company in the field of sports Betting.
“We hope our members and all football lovers will enjoy this new global partnership, as well as exclusive promotions and unique sporting experiences.”
Paul Gambrill, director general of Betfair, commented: “We are delighted to have signed a long-term partnership with Futbol Club Barcelona. Barcelona are consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally.
“We very much look forward to working with the club to offer the incredible fans unique promotions, content and experience.”
About Betfair
Betfair was founded in 1999 by Andrew Black and Ed Wray and today is one of the largest online sports betting providers. In 2000, the company pioneered the betting exchange concept, giving punters the ability to bet at odds set by themselves or by other customers. In 2013, it launched a fixed odds Sportsbook giving an even greater choice to customers. Gambling licences owned by Betfair include the UK, Gibraltar, Malta, Spain, Italy, the United States, Australia, Bulgaria, Denmark.
