The appetite for binary trading is constantly growing, without any signs of stopping.
Although the European growth has become more steady, after several years regulations has been introduced and new marketing strategies have emerged, there are plenty of other geographical regions, where binary trading hasn’t reached its full potential yet and it is still growing. China and South-east Asia are the regions where binary trading picked up the pace lately, having few big brokers setting the trends on the binary market.
Head of Sales and Marketing for Tradologic, Svetlana Savcheva says that: “While I don’t think binary trading itself can compare to casino games, there are certainly some resemblances with sports betting. The white-labelling business model that we run works in a very similar way to traditional gaming technology providers and aggregators. We aim to provide a turnkey solution and be a “one stop shop” instead of being a pure platform provider”.
The growing market of binary trading has been recognized by several strictest financial regulators, including CySEC, JFSA in Japan, and CFTC in the USA adding a creditability to the whole industry. The development of binary trading also sees a growth in usage of automated trading software continues, creating the need of for new technologies to appear.
Currently Tradologic is one of the main companies taking advantage of the growing market. The company is signing deals in USA, Asia and Latin America, which Savcheva believes is going to be an opportunity to enter this challenging market. The company is also aiming at Africa where the demand is high and competition almost none.
During the next 12 moths Tradologic is planning to introduce new solutions, further expanding company’s influence of the binary trading market. Savcheva said that: “For starters we will increase mobile trading capabilities with our brand new iOS and Android apps, which we expect to quickly surpass desktop trading in Asia. A year from now we expect 80% of the whole trade volume to be done on mobile devices. Another large-scale and very promising project for us is our partnership with Cantor Exchange to tap the lucrative US market where traditional binary games are illegal. Meanwhile, we keep working on new tools and tweaks for our partners to optimise and automate the conversion and retention of players and to increase their lifetime value”.
