Ladbrokes has announced the release of a new Vegas tab on its website that includes a suite of online real-money games. 

The Vegas tab is a result of the new partnership between Ladbrokes and Playtech. It offers around 70 games, with a selection of them available on mobile. In future it will be possible for Ladbrokes to choose and offer any from the 400 games available on Playtech’s open games solution, which includes games from Playtech and third party suppliers. 

Included in the launch of Vegas tab are such popular slots as Little Britain, The Sopranos or Monty Python’s Spamalot and table games like blackjack and roulette. 

“Ladbrokes customers will now begin to see the benefits of our partnership with Playtech with a strengthened gaming offer across all channels. This, together with the establishment of Ladbrokes Israel which was formed in May has seen us take a considerable step forward in our digital capabilities with further enhancements to come in the coming months,” said Richard Glynn, Ladbrokes CEO. 

Ladbrokes Casino has signed a deal with NetEntertainment to start offering its mobile and casino games. Their offering will join the already available games from Playtech. 

NetEntertainment will provide Ladbrokes with more than 70 games and almost half of them will be available on mobile devices. The selection includes such popular titles as Monty Python Spamalot or the Sopranos.

“This, together with the establishment of Ladbrokes Israel which was formed in May, has seen us take a considerable step forward in our digital capabilities with further enhancements to come in the coming months,” said Richard Glynn, Ladbrokes CEO. 

“We are very happy that Ladbrokes has selected Net Entertainment as supplier for a selection of our games to be distributed over their online market channels. Ladbrokes is one of the most reputable operators in the UK, and we are confident that our content will be well received by Ladbrokes’ player base,” added Bjor Krantz, the Managing Director at NetEnt. 

Realistic Games’ Blackjack and Roulette applications for iPhone will be delivered by Ladbrokes.

The Roulette application has a 3D wheel effect, full game history and allows players to choose cloth colour. The Blackjack app has three betting boxes, responsive user interface, cloth colour, auto stand and a configurable in-game warning system to prevent players from standing or taking a card by mistake. 

The applications are available for free on the App Store. 

Andy Harris, Realistic Games commercial director said: “We can also offer these vital games in Flash, on demand HTML5 on phone and tablet and as stand-alone Apps. We’re confident they will deliver great benefit to Ladbrokes and our other customers by allowing them to tap into the vast number of players who’ll love the accessibility and quality on offer.”

“Realistic Games continue to provide great mobile content for our customers so we are delighted with the delivery of the Roulette and Blackjack Apps. These are already proving popular with our customers with the Roulette App reaching over 1,000 downloads in one day post launch,” commented John Petit, Ladbrokes commercial director. 

Ladbrokes has launches a selection of NetEntertainment’s online casino games on its Ladbrokes online casino network. 

In the first wave, the company has launched a selection of NetEnt’s mobile Touch™ games with desktop titles to follow in the very near future. Deployment of additional games will be based on a phase roll out approach. 

“Ladbrokes is one of the world’s leading betting and gaming enterprises and we are very pleased that our close cooperation to secure the efficient integration and commercial launch of a selection of our best of breed online casino games has been so successful. Over the past year we have increased our presence in the UK market to continue our strategy of developing solid and long-term business growth alongside our global gaming partners,” said Björn Krantz, Chief of GMO and MD Net Entertainment Malta Ltd.

Playtech has partnered with Mobenga, a specialist in mobile applications, to launch a new mobile sportsbook for Ladbrokes. 

This new service is an expansion of the partnership that started earlier this year with the launch of Ladbrokes’ Vegas Tab. The mobile sportsbook includes a brand new interface and navigation menu for optimal user experience. The platform has been totally remade using the latest technology to ensure high performance, speed and reliability. 

“Mobile remains a massive opportunity for our business. Customers have increasingly high expectations of what they want from the mobile product and the new sportsbook product on the Mobenga platform is a key part of our response,” said Jim Mullem, Ladbrokes Digital Managing Director. 

“This launch is very exciting for us as we help Ladbrokes take their mobile sportsbook offering to the next level. The new mobile sportsbook has a completely new look and feel and features Ladbrokes branding with state of the art mobile technologies to provide speed and flexibility for the future developments. I am certain Ladbrokes will benefit tremendously from this offering,” added Shay Segev, Playtech CCO. 

Ladbrokes has added Playtech’s live dealer offering to its online portfolio.

The product includes casino hold’em, baccarat, blackjack and roulette and gives players access to live dealers in HD quality. 

This is one of the steps in Ladbrokes’ migration to the full range of gaming product from Playtech. The company is aiming to complete the process before this summer’s football World Cup.

"Playtech live dealer further extends the range of Playtech's market leading products available to Ladbrokes customers. The launch follows the delivery of the Vegas tab of casino games in July, the Mobenga sports-betting mobile app in December and the launch of Playtech Poker on our gaming site just before Christmas. It is another important milestone for our digital business,” said Jim Mullen, Ladbrokes Digital MD. 

Ladbrokes has signed a deal to add Betdigital’s offline Super Pots Bar-X game to its online offering. 

"Super Pots Bar-X is an exclusive multi-channel title and we are really pleased with the initial performance. This deal will further strengthen our position online and we have made clear our pledge to work with best-of-breed suppliers and Betdigital certainly fits into this category,” said Richard Poole, head of product for Ladbrokes Digital.

Heath Samples, Betdigital CEO commented: “We’ve seen huge success with Super Pots Bar-X offline and it’s great to report the same feedback from the online version.”

Part of the growing game library of Betdigital, Super Pots Bar-X has five progressive pots and reels-in-reels bonus feature. 

In order to improve the service for UK customers, Ladbrokes has integrated the PayPal online payment system to its mobile application.

Ladbrokes players can now pay for online sports betting and casino card games using PayPal. A limit of approximately $1,500 has been set in order to prevent players from gambling larger amount. 

Players are not required to enter their card details every time they want to make a purchase with PayPal. This gives punters faster access to services, but also allows them to bet without providing their personal financial information to outside parties.

PayPal includes built-in security checks which ensure that players place bets in a protected environment within the PayPal system itself.

Ladbrokes has released a new poker app for Android and iOS devices. 

Owners of Android and iOS mobile devices can now play cash tables and Speed Poker. The app is also the first in UK to offer quick registration through PayPal. 

“An improved gaming experience is certainly on the cards for our poker customers, and we're confident the app will open many doors for our highly valued Ladbrokes Poker players” said Yoel Zuckerberg, head of Ladbrokes Poker.

Ladbrokes migrated to the iPoker network in January 2014.

Ladbrokes is expanding its digital business and has now launched its new digital marketing services operation, Ladbrokes Israel. 

Integrated with the existing teams in London and Gibraltar, Ladbrokes Israel has been launched as part of the agreement with Playtech. Additionally, the company has revealed that Jim Mullen has joined it from William Hill and will take on the role of director, digital. 

Richard Glynn, chief executive for Ladbrokes said: "Today marks a significant step in our positioning of Ladbrokes as a major player in the rapidly evolving digital market. The appointment of Jim Mullen allied to the start of Ladbrokes Israel means we have strong foundations in place to accelerate our growth in this important area. He brings a wealth of hands-on experience having worked with Playtech for the past three years.”