Sportsman’s shares and core business has been acquired by Sportradar.

Sportradar’s offering will be upgraded under the deal in the audiovisual sports content sector. Last year, both companies delivered more than 27,000 live broadcasts to the betting and gaming industry.

The combined portfolio will create one of the largest audiovisual sports offerings available from a single provider, including Bundesliga, DFB Pokal and Copa del Ray in football, volleyball’s CEV, basketball’s CBA, ice hockey’s KHL and ITF Tennis.

“We have chosen an ideal buyer for our group of companies with Sportradar,” Sportsman media holding founder and co-CEO Krohne said.

“The sports rights, production and platform business we set up perfectly complements that of Sportradar. The clear synergies give us confidence that the company we built up and our staff have very good future prospects under Carsten Koerl’s stewardship.”

“Even after 15 years in the betting industry, Sportradar never rests on its laurels,” Sportradar CEO Koerl added.

“Although we already provide the market-leading offering in data, odds and trading services, this agreement marks a shift. It will upgrade our audiovisual portfolio and will ensure that our clients will have the broadest and best range of solutions to choose from, whether on an individual basis, or whether on a bespoke bundle of solutions basis.

“But it also provides a unique opportunity to explore new synergies where we can cross-pollinate our various products and services.”