Ken Robertson has been promoted to the role of advertising director at Paddy Power Betfair.

Robertson has worked at Paddy Power for 16 year and had a number of senior roles for the betting operator at Paddy Power’s Sportsbet Australian subsidiary operation.

Paddy Power Betfair’s European advertising initiatives, such as creative and brand planning and campaign delivery, will be lead by Robetson in the newly-created role.

Appointment of Robertson is the latest in a series of senior management moves at the company since its merger in February.

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