International Game Technology (IGT) and iPro have signed an agreement to target the newly regulated Italian market.
Both International Game Technology and iPro will work together in order to provide a new platform that will allow players to enjoy real-time fantasy sports betting.
After International Game Technology reporter a significant revenue of $1.3 billion (€1.2 billion), up 4% on the $1.2 billion achieved in the corresponding period last year, back in May, with company’s situation developing and the company itself steadily growing, IGT does not intend to slow the expansion down and quickly enters next agreements, allowing the company to reach more regulated markets.
In such a way, in the recent days, International Game Technology informed, that a new platform will soon appear; developed together with iPro, the platform will be Available exclusively on Lottomatica’s betting platform. ringit! - as this will be the name of the platform – will allow players to predict in-game evens of football matches, like for instance which players will score goals, take corner kicks, or be issued yellow or red cards. Once they guess right, they will get the chance to get cash.
The platform will incorporate and benefit from technology that iPro has patented, along with the real-time data supplied by Betradar.
“ringit!’s innovative gameplay sets it apart, but the flexibility of the platform is our key to success,” iPro founder and chief executive Robert Melendres said.
“Launching into the real-money sports betting market is a major milestone as the American legal landscape on fantasy sports remains fluid.”
Fabrizio Virtuani, senior vice-president digital and betting at Lottomatica, added: “In-play betting has driven European sports book revenues to €5.9 billion ($6.5 billion), and established Italy as the fourth largest betting market in the world.
“ringit! brings significant innovation to the space, delivering the excitement of in-play sports betting every five minutes of the match.
“ringit! tournament structures let Lottomatica players compete amongst themselves to prove their soccer skill to win more, and win more often.”
