Due to the recent re-branding, visitors looking for iSoftBet stand might have been a little bit surprised, as it was orange, not blue! New logo, new games and even better quality – you could find it all at iSoftBet stand.

We asked Luci Apostolou and Tom Stanbury about the company’s recent re-branding, their new games and plans for 2015. Read the interview below to find out what they had to say!

It seems that 2014 was the year of big changes for your company: you changed your logo and website design, released a few new games and signed a lot of new agreements. What was the most important event of 2014 for your company?

2014 was certainly a big year of changes for us, and the company re-brand was of course a big part of that. Aside from rebranding the business we’ve streamlined our operations from the bottom up to ensure that we’re providing the best service possible to our customers.

With everyone on the same page working towards common goals we’ve really been able to create a strong and worthy brand identity.

We’ve created brand recognition with real values, and we’ve grown from a simple game development house to a true force to be reckoned with in the online gaming industry.

What products are you exhibiting during the show? What feedback are you receiving from visitors?

As you’ve probably seen around the show, we’re really pushing our branded content especially with the release of 24.It’s the first time we’ve been able to properly show off our newest branded game which includes sounds and visuals from the TV series and a unique skill-based shoot-em-up style bonus round which is really a lot of fun.

We also have a new range of “lounge” slots that we’ve started to develop which includes titles like the newly-released Ambiance, the upcoming Neon Reels and a few other as yet unnamed titles in the pipeline.

The feedback we’ve received has been great – our HTML5 content has been deemed as some of the best in the industry, and we have a really strong collection at the moment. People have been really surprised with what we’ve been able to create in HTML5 and we have a fantastic team of developers working to make our collection even stronger.

We said last year at ICE that we would deliver 25 mobile games live by Christmas and we were able to achieve that, so we’re going to be aiming for the same goal this year.

Can we expect any new games to be released in the upcoming months?

We’ve got a couple of great branded titles in the pipeline including Hansel & Gretel: Witch Hunters, due for release in the first half of 2015.

Neon Reels is an upcoming original slot of ours that has really been drawing in the crowds. Created in 3D using Oculus Rift technology in a 360 degree environment, this game is like nothing seen before and we’ve been thrilled by the feedback it’s received so far at ICE.

We’ve reskinned a couple of our old favourites too, taking advantage of new technologies to make them even more popular than before.

On top of all that, we’re also boosting our mobile portfolio, with the mobile version of 24 out within the next couple of months along with a selection of our pre-existing Flash games becoming available on mobile. 

What technologies do you use to make your entertaining games? What are the advantages of using them?

We’re working in HTML5 and for us the best advantage is that it’s a brand new technology and it’s not limiting our creativity; it’s encouraging us to become better because we’re at the forefront of it.

Are you going to continue using these technologies in the future?

At the moment we’re really focusing on our cross-platform HTML5 content for desktop as well as mobile. We’re also looking at omni-channel distribution which will allow us to launch games in land-based environments as well as on desktop and mobile platforms.

In terms of mobile, One of the biggest issues we’ve been facing is the burden mobile gaming has on battery life, and we’re working on creating lighter versions of our games so that players can keep playing for longer.

We don’t want to give away all of our secrets, but we’ve always got an eye on new technologies and we’ve been exploring smart TVs to really push the boundaries of casino software development. 

What are your plans for 2015?

As part of our new brand identity, we’ve shifted our focus from simply churning out content to creating truly innovative games with a real focus on quality and customer satisfaction.

What’s also important for us this year is to deal with our certifications for all regulated markets. We’re focusing heavily on the UK, Spain and Italy to give us the best possible distribution across regulated markets for our content, with a number of high-profile customers in these jurisdictions due to launch our games in the coming weeks and months! 

As for me, after a couple of months respite I’ll soon be gearing up for ICE all over again!