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Interview with Per Eriksson, President and CEO of NetEnt

Tuesday, 17 February 2015 13:09

NetEnt really rocked at ICE this year! They announced the launch of their newest slot game with Guns N’Roses that is bound to become a smash hit this year! To celebrate the launch of this stunning game, they presented a guitar signed by Slash and Axl Rose. With such an amazing slot to come and all other casino games released so far, it’s no wonder why they won the prestigious Slots Provider/Supplier Product of the Year prize for both online and land based at the International Gaming Awards.


We spoke to NetEnt’s President and CEO, Per Eriksson, and asked him about the company’s new games and plans for the upcoming months. Learn what he had to say!


What are your impressions concerning ICE 2015?


It's fantastic show, the whole industry is here and this is a great opportunity to show our products and our plans for the future. Who needs more? The whole is world here at one specific time. For me it's the best place to be.


What can you tell us about the products you are presenting during the show?


One of the major things is the brand new slot we're about to launch with Guns N' Roses. We revealed it here at ICE, there was a crowd of several hundreds of people – we're really proud of it. Guns N' Roses is a unique brand and we believe it will attract a lot of new players. For us this is a key thing, but also we're showing our live casino product, which is very successful as well and other new games.


Last year you launched a lot of new entertaining games, including such amazing games as Aliens and South Park 2. Can we expect any new games to be released in the upcoming months? What will they be about?


We're launching new games continuously, you can see some of them here. One of the soon to be launched games that we are showing is Spinata Grande, ICE is a great place to show them. For us it's always quality over quantity in what we do and we see all the players around the world love the content that we develop.


What technologies do you use to create your online and mobile games? What are the advantages of using them?


We are now moving from flash to HTML5. Now we're doing HTML5 games both for the desktop and mobile devices. In December we launched the first game in this technology – The Invisible Man. We have received fantastic response and it is amazing what our game team has managed to produce, the result is much better than we initially thought when we started to explore HTML5. 


Are you going to continue using these technologies in the future?


Right now it's HTML5 only, but we'll looking at what the future will bring. We want to use the best technologies possible. 


What was your company’s biggest achievement in 2014?


We have been very successful in signing up new large operators in the UK, which is a very important market for us -it's the biggest market in Europe. Also we're currently working with our license in New Jersey, and we have applied for a  license in Spain. A lot of good achievements, we haven't launched a Q4 report yet, but until Q3 we grew 30% in 2014, which is something we're really proud of.


What are your plans for 2015?


In second half of 2015 we will be in New Jersey, that's a milestone for us. We'll enter Spain in the spring, also Holland starts to regulate. Of course we'll launch a lot of new great games too.

Company: NetEnt
Interview with: Per Eriksson, President and CEO






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