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New online poker product from PartyPoker

Wednesday, 04 September 2013 13:37

According to bwin.party CEO Norbert Teufelberger, the company will relaunch its new online poker offering in the next two weeks. 



The new offering will cater to casual players and rate them according to skill level. Emphasis will be put on socialization with other players and a gamification strategy will be employed to attract players with different ladders of achievement. 


bwin.party is also preparing a new mobile sport-betting release for the end of this year in order to increase its mobile revenue, which is lagging behind its competition. 


“Mobile is a big area for us. If we get it right in the next few months, we should be able to win back market share,” said Teulfelberger. 


Additionally, bwin.party is awaiting the launch of regulated online gambling in New Jersey, where it will supply its software to Atlantic City’s Borgata Hotel Casino & Spa and will also apply for a gaming license in Nevada. 



Source: Yogonet 
Date: September 4, 2013
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Published in Casino News

New German PartyPoker campaign by Tribal DDB

Thursday, 07 November 2013 09:27

The German branch of the Tribal DDB worldwide network of interactive agencies will launch a new campaign  for PartyPoker, bwin.party’s updated online poker service. 



The campaign has already successfully launched in the UK and will feature television, online and print advertising with a tagline of ‘The Game is Changing’. 


The television advert will be directed by Martin Aamund, while the print campaign will be overseen by Swedish photographer Peter Olsson. 


Toby Pschorr, DDB Tribal Berlin’s CEO said: “For bwin.party, we have developed a fully integrated campaign that introduces the brand's identity through digital and analogue touch points such as out-of-home, online and television.”



Source: iGaming Business 
Date: November 7, 2013
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Published in Casino News

Subject to legal and regulatory approvals, Amaya Gaming will provide bwin.party with a wide selection of online casino games to be offered in New Jersey. 



The agreement will see websites bwin.party provides to its licensed gaming operator partner Borgata Hotel Casino and Spa in New Jersey integrated with Amaya’s Casino Gaming System. This will give players access to the company’s proprietary and third-party online casino games. 


“The agreement will enable players in New Jersey to access an even wider range of market-leading online casino games through the partypoker.com, Borgatacasino.com and Borgatapoker.com gaming sites,” said Golan Shaked, director of games at bwin.party. 


“We are thrilled to expand our longstanding partnership with bwin.party and extend our online gaming footprint. We look forward to leveraging our proven online casino content and bwin.party's strong reputation and partnerships to embrace the emerging but exciting online gaming market in the US and the existing online gaming markets they serve,” commented David Baazov, CEO. 



Source: iNTERGAME 
Date: November 8, 2013
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Published in Casino News

PartyPoker releases mobile apps in New Jersey

Thursday, 02 January 2014 15:29

PartyPoker has released an iOS real-money mobile poker app and casino games app for players in New Jersey. 



The applications have been prepared by bwin.party, the owner of PartyPoker brand and can be downloaded for iPhone, iPad or iPad Touch. 


Bwin.party is operating in New Jersey in partnership with Borgata Hotel & Spa. PartyPoker New Jersey and Borgata’s online poker room share their player pools and software platform, allowing Borgata Online players to play real-money poker on their iPad or iPhone when in New Jersey. 


The real-money casino app features a full range of casino style games and is also available on Apple’s App Store. 



Source: iGaming Business 
Date: January 2, 2014
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Published in Casino News

Lucy in Love is the newest Slots Craze title launched by Win, the social gaming company backed by bwin.party.


The game has been released just in time for Valentine’s Day and is full of chocolates, Wild kittens, oversized diamonds and champagne. The game includes great graphics as well as music and sounds that will immediately set a lovely mood. Followed by big payouts and Multiple Free Spins, the love will just keep on growing!



Slots Craze app is available for free on Facebook and iOS and offers high production value artwork and compelling gameplay, which sets it out from the competition. It contains 16 games that include such popular characters like Sherlock Holmes, the Wizard of Oz or Casper the Friendly Ghost, along with Win’s original creations including Peg Leg Greg, Larry in Egypt or Copa Banana. 


Source: Innovate Gaming 
Date: February 17, 2014
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Published in Casino News

The Spanish facing i-gaming business of Bwin has launched Ruleta En Vivo, Evolution Gaming’s live roulette service streamed from the live studio at Casino Rincon de Pepe in Murcia.



“Bwin is fully committed to delivering exceptional localised online gaming services. Ruleta En Vivo is an important part of that commitment and is an excellent addition to our exciting mix of sports betting, poker and bingo for the Spanish market,” said Golan Shaked, director of games at bwin.party.


“Initially, bwin.party, which owns the bwin brand, integrated localised Evolution live casino services into the .it websites of its Gioco Digitale and bwin brands to serve customers in the Italian market.


“Then in December 2012 bwin.com added Evolution live casino to its global site. We are proud of our close and long-standing relationship with bwin and look forward to further exciting launches in the months ahead,” said Fredrik Osterberg, CCO at Evolution. 



Source: iNTERGAME 
Date: March 21, 2014
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Published in Casino News

Williams Interactive has announced that it will be offering its Las Vegas-style slots to gaming sited owned by bwin.party digital entertainment.



bwin.party will integrate Williams Interactive Remote Game Server onto its platform, giving players on its various sites access to slots and game engines from its new partner. The list of sites includes bwin.com, partycasino.com, partypoker.com and nj.partypoker.com. The games will be available to all players in regulated gaming jurisdictions, both on desktops and on the Williams Interactive mobile wagering platform. 


“Providing players with access to the leading online casino games provided by Williams Interactive furthers our focus on delivering leading digital entertainment. The Williams Interactive library will prove an excellent addition to our online casinos.  Williams Interactive is an exceptional content provider and we look forward to working with them in existing and emerging online gaming markets,” said Golan Shaked, Director of Games at bwin.party.


“The selection of Williams Interactive by bwin.party, one of the world’s top providers of casino gaming, to integrate our authentic Vegas-style casino content into their premium online casino brands is a testament to the worldwide appeal of our game library. We believe that players on bwin.party gaming sites in Europe and New Jersey will enjoy the exciting slot games we’re known for, from our classic themes like Gold Fish™ and THE WIZARD OF OZ™ Ruby Slippers™, to more recent launches like KISS: Shout it Out Loud!™.  Our relationship with bwin.party will significantly expand the reach of our award-winning game library, and is a key step forward in our mission to provide the world’s most compelling iGaming experiences,” commented Orrin J. Edidin, Group Chief Executive for Williams Interactive. 

Source: iGaming Post 
Date: April 4, 2014
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Published in Casino News

Win, bwin.party’s social gaming studio has signed an agreement with the United Auburn Indian Community, owner and operator of the Thunder Valley Casino Resort in California. 



Win and the Thunder Valley Casino Resort will cooperate to create a casino gaming experience that integrates the brand, loyalty programme and game content of the casino within Win’s Slots Craze social casino app for Facebook, Android and iOS. 


Slots Craze will receive a custom-designed Thunder Valley Casino Resort games from Win, with special rewards inspired by the Thunder Club loyalty and rewards programme. Players can obtain points that can be used for dining, gift shop purchases, hotel, gaming and other rewards at the resort. 


Win and the Thunder Valley Casino Resort will also team up on cross-promotion, marketing and content creation. 


The first Thunder Valley games should be added to Slots Craze during the fourth quarter of 2014. 


Dawn Clayton, Thunder Valley Casino Resort general manager said: “Win has proven its ability to create world-class social gaming experiences, and we are very pleased to partner in extending our brand to the world of social casino gaming, and to be able to offer our guests new ways to earn rewards while at home or on the go.” 


“This partnership with Thunder Valley Casino Resort allows us to tap into the very popular and well-known Thunder Valley brand, and offer our players unique rewards for engagement that bridge the gap between online and offline casinos,” added Barak Rabinowitz, CEO of Win. 

Source: iGaming Business 
Date: June 3, 2014
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Published in Casino News

Net Entertainment has signed a global agreement to supply a wide selection of its best of breed online mobile and desktop titles to bwin.party digital entertainment, the global online gaming company.  



“We are very excited and proud that bwin.party has selected Net Entertainment as a supplier for a wide range of our best in class casino games to be distributed over their online casino network. bwin.party is a major player, and we are confident that our portfolio, and operational leadership will support bwin.party’s agenda to drive its casino business forward,” comments Björn Krantz, Chief of GMO and MD Net Entertainment Malta Ltd. “This deal with bwin.party solidifies yet again the trust and confidence our customers have in us as a major value added supplier. Both parties are now working very close together to secure a successful integration and planning for commercial launch.”


Golan Shaked, Director of Games at bwin.party, said: “We are upgrading our casino experience, focusing on content, user experience and multi-platform gameplay. The addition of Net Entertainment’s games, including titles such as Starburst, Gonzo’s Quest and TwinSpin, will significantly enhance our casino content offering and the entertainment we provide to our customers around the world.”



Source: Net Entertainment 
Date: July 11, 2014
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Published in Casino News

PartyPoker has launched a new fast-fold mobile app on its FastForward tables. 



The new app makes bet, raise and fold buttons obsolete as players can swipe and tap gestures to indicate their actions. A swipe of the cards will fold them, a double-tap on the screen is a check and a swipe to the right is a raise. 


Bet amounts can be pre-set by clicking on the pot and selecting bet types. There’s also a slider at the bottom of the screen for more precise bets. 


The new app was developed on HTML5 and is currently available on Apple’s iTunes store in the UK, Ireland, Austria and Sweden. A browser-based version is also in development. 


“We’re redefining what it means to play one-handed. Our new fastforward: special edition poker app features a patent pending swipe-based interface that adds another gear to playing fast-forward poker. We engineered it specifically for mobile handset users, after thinking about how we use these devices – or should use these devices – to play card games. The game is the same, but how you play is nothing at all like on other mobile poker games,” said PartyPoker in a statement. 

Source: iGaming Business 
Date: July 23, 2014
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Published in Casino News
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