bet365 has launched four games from Play’n Go. Initially available for mobile, they will be soon added to the bet365 website. 

The four titles are Jewel Box, Fortune Teller, Myth and Enchanted Meadows. Steve Ibberson, Managing Director, Games at bet365 said: “Play‘n GO’s wide range of high quality titles form a cornerstone of Games at bet365’s mobile strategy. We believe that their innovative html5 products will play an important part in making bet365 this year’s leading mobile gaming operator and we look forward to launching more games in the future.”

Johan Törnqvist, CEO for Play’n Go said: We are delighted to partner with bet365 to provide their players with our complete portfolio of high quality casino games. It’s exciting times ahead and we look forward to a long term cooperation.”

Williams Interactive, a subsidiary of WMS, is going to provide bet365 with its collection of slots. 

Some of the game that will become available include the highly popular KISS: Shout it Out Loud!, The Wizard of Oz Ruby Slippers, as well as Bruce Lee Dragon’s Tale which will be released this month. 

“Williams Interactive’s one-of-a-kind game engines and instantly recognisable game brands are the perfect enhancement to the premium wagering options currently available to our players,” said Steve Ibberson, managing director of gaming for bet365. 

"We’re confident that patrons of bet365 will be amazed by the range of unique slot game experiences available and we look forward to a long and mutually beneficial relationship providing their players with the world’s most compelling gaming experiences,” commented Orrin J Edidin, CEO and president of Williams Interactive. 

Odobo and Bet365 has announced a HTML5 games deal. 

Under the deal, Bet365 will distribute a selection of new games produced using Odobo’s Game Development Kit (GDK). First two games already launched are Baccpo and the Legend of Olympus. 

HTML5 games from Odobo are delivered through the player’s browser and are compatible with iOS, Android and Windows on desktop, tablet and mobile devices. 

he Odobo Marketplace acts as a self-styled “B2B app store” for the online gaming industry, allowing operators to browse, license, configure and install new games content produced by participating developers.

“This announcement is the culmination of many months of hard work from the teams at Odobo and Bet365. Together, we share a commitment to providing players with fresh and exciting content,” said Ashley Lang, Odobo founder and CEO. 

The new agreement will have NetEntertainment deliver a number of its best online games on bet365’s mobile and desktop channels. 

bet365 is another major UK company to partner with NetEnt, after William Hill, 888, Ladbrokes, Paddy Power and Sky Vegas. 

“We’re very excited to announce our latest agreement with bet365, a firm we believe is a pioneer in the online gambling space with a significant global reach. The agreement solidifies the trust and confidence which exists in Net Entertainment’s technology. bet365 will now be able to offer its players the very best experience in the market. It is our plan to build a solid and long-term presence in the UK, and our agreement with bet365 will further strengthen our footprint in the territory,” said Björn Krantz, Chief of GMO and MD Net Entertainment Malta Ltd.

“Net Entertainment is one of the leading suppliers in the industry and has top quality content to offer. Our aim is to provide content across all channels to our customers worldwide; we are excited to add Net Entertainment’s games on both our mobile and desktop sites,” said Steve Ibberson, Managing Director – Gaming for bet365. 

Quickspin has signed a multi-year agreement to provide Bet365 with its full suite of games. 

The agreement will give Bet365’s customers access to the full range of games from online and social games development company Quickspin.

Steve Ibberson, Bet365’s managing director of gaming said: “We are really impressed with the quality, innovation and design of the games that Quickspin produce. It is imperative for us to continue to ensure we have a market-leading portfolio and we see Quickspin’s games as a great addition to our collection. I look forward to a long and fruitful partnership with them.”

“This is truly a landmark deal for Quickspin. Bet365’s growth over the past few years is very impressive and they are now one of the largest operators in the world. The agreement with bet365 further solidifies that our strategy in creating games is right and that we are establishing Quickspin as a leader in our field,” commented Daniel Lindberg, Quickspin’s CEO. 

A selection of games from the software provider Net Entertainment has been added to the Vegas tab at bet365 Casino and is now available on desktop and mobile channels.

Net Entertainment has entered into an agreement with bet365 and will be providing it with its popular casino games, including Jack and the Beanstalk, Gonzo’s Quest, Starburst, Elements or one of the newest releases, Wild Water.

“We are very excited and proud to realize a successful launch of our games on Vegas at bet365. I am positive that our innovative and exciting portfolio of best of breed games will be well received by bet365 and its players,” said Björn Krantz, Chief of GMO and MD at Net Entertainment.

Bet365 has announced a £148 million profit for the financial year that ended in March.

This result puts Bet365 ahead of competition like William Hill and Ladbrokes, making it UK’s largest online bookmaker with over £20 billion a year made in bets.

More than 50% of Bet365 is owned by founder Denise Coates, who together with her shareholders received £15 million in dividends last year, half of which went to Ms Coates, her brother and her father. Bet365 has paid out a total of £130m dividends and half to that went to the Coates family.

The company also has £430m in cash reserves. This money could be used to take over competitors, but Bet365 is unlikely to take this course of action, because of its continuous successes.