Win, bwin.party’s social gaming studio has signed an agreement with the United Auburn Indian Community, owner and operator of the Thunder Valley Casino Resort in California.
Win and the Thunder Valley Casino Resort will cooperate to create a casino gaming experience that integrates the brand, loyalty programme and game content of the casino within Win’s Slots Craze social casino app for Facebook, Android and iOS.
Slots Craze will receive a custom-designed Thunder Valley Casino Resort games from Win, with special rewards inspired by the Thunder Club loyalty and rewards programme. Players can obtain points that can be used for dining, gift shop purchases, hotel, gaming and other rewards at the resort.
Win and the Thunder Valley Casino Resort will also team up on cross-promotion, marketing and content creation.
The first Thunder Valley games should be added to Slots Craze during the fourth quarter of 2014.
Dawn Clayton, Thunder Valley Casino Resort general manager said: “Win has proven its ability to create world-class social gaming experiences, and we are very pleased to partner in extending our brand to the world of social casino gaming, and to be able to offer our guests new ways to earn rewards while at home or on the go.”
“This partnership with Thunder Valley Casino Resort allows us to tap into the very popular and well-known Thunder Valley brand, and offer our players unique rewards for engagement that bridge the gap between online and offline casinos,” added Barak Rabinowitz, CEO of Win. |
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