Show Me The Bunny is the first of next-generation casino games by Nektan to appear on William Hill Vegas Casino.

Following the adventures of Robbie the Rabbit and his girlfriend Ivana Hopalot, Show Me The Bunny is a five-reel, 20-line slot that offers a cross-platform web and mobile experience to be released on the Vegas mobile casino soon.

William Mathieson, slots development manager at William Hill Online said: “We are excited about our collaboration with Nektan and look forward to offering our players more great integrated narrative cross platform games. With more exclusive desktop and mobile games in the pipeline for the Vegas platform, we are looking forward to an exciting year ahead!”

According to a survey conducted Onavo, William Hill’s application for iOS is used by  4.3% of iPhone users.

In comparison to other gambling apps, William Hill covers 38% of usage on iPhones and is followed by Paddy Power (32%) and Bet365 (24%). 

Guy Rosen, chief executive for Onavo said: “There’s a lot of overlap: people are using a bunch of these apps rather than just sticking with one. If you look at the users of bet365, 17% of them are also using Betfred, and 10% are also using Paddy Power. Or if you look at William Hill, 10% are also using bet365. There’s a lot of interplay between these.”

In terms of usage William Hill is actually second, with usage of 4.1 days per month, Bet365 wins with usage of 5.6 days per month and Paddy Power is last with 3.3 days per month. 

“It’s all about the active users, that’s the key thing that has become the metric that matters, and the industry is waking up to the fact that downloads don’t matter. They’re a vanity metric where you can fake your way in. What’s important is what apps are really sticking around,” added Rosen. 

Bally Technologies has signed a deal with William Hill to provide the latter’s players with its online casino games and solutions.

In the last months Bally Technologies has signed deal with such operators as Intellectual Property and Software Limited, Mr Green and Paddy Power. The newest deal with see it provide its slots for players on WilliamHill.com domain. 

Tony Plaskow, interactive senior sales director for Bally Technologies said: “Bally Technologies is excited to supply its market-leading slot content to William Hill. We look forward to working closely with one of Europe's leading interactive gaming brands.”

James Curwen, head of gaming operations for William Hill commented: “We are happy to partner with Bally Technologies to offer its games to William Hill customers online. Bally Technologies’ innovative games have been successful in land-based casinos around the world and we are certain our players will enjoy them.”

Microgaming has signed an agreement with William Hill to provide it with its casino and mobile content through Quickfire. 

William Hill is one of the biggest online gaming operators in Euripe and leading online betting and gaming business in the UK. It will now have access to the whole gaming content from Microgaming, as well as first-class integration and robust technical infrastructure. 

“The agreement with Quickfire, powered by Microgaming, will provide our players with world-class gaming content. Microgaming’s expertise in the industry and its rapid development of new content will strengthen our position globally; we look forward to working with them closely,” said James Curwen, Director of Gaming at William Hill. 

“William Hill is a giant in the world of online gaming, highly recognisable and respectable. Naturally we are thrilled to include them on our list of customers. We are confident that the collaboration between Microgaming and William Hill will prove fruitful for both parties and go from strength to strength,” added Roger Raatgever, CEO of Microgaming. 

William Hill has announced his new launch of version 3.0 of its Nevada-facing sports betting site which includes new features as the several different parlay cards and enhanced in-play betting functionalities – available for every pro (US) football game in season 20123.

As for the latest version of this app, it is available across all Google and Apple mobile platforms for residents of Nevada. The users can have accounts at any of 75 full service William Hill locations over the whole Nevada, and deposit money through William Hill’s ‘Mobile Sports Deposit Hot Spot’, located in any PT's Tavern or Sierra Gold location.

As William Hill’s US chief executive Joe Asher said: "We are excited to roll out the recent upgrades to our Mobile Sports app, enhancing what we feel is the best wagering product available to customers in Nevada. Our already popular parlay card offering becomes that much more attractive with its availability from anywhere in the state, and the ability to place in-play wagers at any point during any pro football game this season should be a hit with every football bettor."

But this is not the end of news from William Hill. It also released information about its Canada-facing site which aims punters in that market with their football and other bets from around the world. The articles concerning football topic will be supplied with statistics and data, as for other sports – they will include tennis, basketball, live streaming and in-play betting. William Hill is also offering parlay refunds if one team doesn’t reach the desired results.

Williams Interactive and William Hill have announced a long-term strategic relationship. 

William Hill will integrate with Williams Interactive Remote Game Server in order to supply its players at William Hill Games and William Hill Vegas with games for desktop, mobile and tablet platforms, including such known titles as The Wizard of Oz Ruby Slippers or Gold Fish.

“We look forward to featuring selected high quality WMS games exclusively through the Vegas tab, and the competitive advantage we believe these unique player experiences will bring us in the marketplace,” said James Curwen, William Hill’s director of gaming. 

“Providing William Hill players access to our deep portfolio of proven WMS Gaming slot content on multiple devices represents another landmark endorsement of our extensive library of authentic Las Vegas-style casino content,” added Orrin J. Edidin, CEO and president of Williams Interactive. 

According to the Australian Financial Review William Hill will be axing its online betting brands Sportinget and Centerbet from the Australian marketplace. 

In order to establish a presence in Australia, William Hill has spent $700 million to purchase TomWaterhouse.com.au and Sportingbet (owner of Centerbet) in March. 

William Hill’s chief executive Ralph Topping said that the company is planning to consolidate most of its businesses under the William Hill brand in order to take on such local companies as Tatts Group or Tabcorp. As party of the agreement made during the acquisition made in August, Mr Waterhouse will remain until December 2015. Centerbet was treated as a ‘secondary brand’ while Sportingbet was often confused with Sportsbet, which belonged to the rival company Paddy Power. 

“You’ve got confusion of brands and you have to look for a unifying brand. They’re all strong brands but I believe the strongest brand of the lot is potentially William Hill,” said Topping. “This is not a gut reaction, it’s based on an assessment of the marketplace. William Hill is 80 years old. This is not a fly-by-night brand.”

NetEntertainment and William Hill PLC have signed a partnership agreement under which NetEnt will provide William Hill with desktop and mobile games. 

Björn Krantz, Chief of GMO and MD NetEntertainment said: “We continue to follow our growth strategy in the UK market, and I am very excited that William Hill has selected Net Entertainment as supplier for a selection of our best in class casino games to be distributed over their online casino network. The agreement with William Hill solidifies the trust and confidence our partners have in our operational and technical leadership. Both parties are now working very close together to secure a successful integration and planning for commercial launch and we are convinced that our games will be well received by William Hill’s player base.”

James Curwen, Director of Gaming, William Hill commented: “Net Entertainment is one of the leading suppliers of best in breed online casino content in the market today, and we are fully committed to make sure we can provide our player community with the very best experience, which now can be further realized through our agreement with Net Entertainment. The agreement will cover gaming distribution for all customer devices. William Hill are committed to be leaders in mobile development and working with proven suppliers like Net Entertainment will make our proposition even stronger.”

William Hill’s highly popular William Hill Live casino is now available as an iPad application. 

Thanks to the new innovative format players can use their tablet to ‘sit’ at a real-life live table with TV quality viewing, a real dealer and real interactions. 

"Live Casino has upped the ante in online gaming. This is the closest you can get to playing in a real casino while still being in the comfort of your own home. We have worked meticulously on making this an exceptional experience and are delighted to now offer this app to our customers on the world’s most desirable tablet device,” said Juergen Reutter William Hill’s Director of Mobile. 

The amazing live casino currently has over 60 real dealers (male and female), 25 blackjack tables, 7 roulette tables, 3 baccarat and two casino Hold’em tables. Interaction is possible with dealers and other players, responses can be heard via in-built audio. Bets are placed with a couple of simple taps and players can switch between multiple views, including full screen video, and horizontal and vertical layouts. 

NetEntertainment has announced that, following the agreement revealed on September 30th, a selection of its online mobile and desktop games is now available on William Hill’s online casino network, with additional titles to be added in the future. 

Björn Krantz, Chief of GMO and MD Net Entertainment Malta Ltd. said “We are thrilled to be live with William Hill. We have worked closely together to ensure this successful integration and commercial launch. This is an exciting day for William Hill’s players.”

William Hill has promised that new games will gradually be added to the current suite over time.