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Greentube targets US with a new social casino platform

Wednesday, 21 May 2014 14:08

As part of a move to strengthen its presence in the region, Greentube is going to launch its private-label social casino marketing platform in the US.

 

greentube2

Greentube’s business-to-business marketing platform called Greentube Pro will allow both US land- based casinos to stay connected to players and players to stay connected with casinos through online social casino gaming. 

 

Greentube Pro will give casinos access to Novomatic’s library of games and features, such as direct-to-player marketing. The platform has also been built with next-generation BlueBox technology developed by BlueBat Games.

 

Greentube described the new platform as a ‘powerful player retention and acquisition tool’ that protects the casino’s player database. According to Greentube, what sets its platform apart from other similar solutions is its ‘altruistic’ approach to player interaction.  Unlike other solutions that use a cookie cutter approach, Greentube Pro makes online players fully immersed in the casino’s brand.

 

“The future of gaming is all about engaging players where they live,” said Gabriel Cianchetto, Greentube’s president of market development, North America.

 

“The success of today’s casino is dependent upon providing social casino gaming on the platforms where players already go to have fun – whether they’ve just left the casino or they’re playing at home, at work or anywhere in between,” he added.

 

casinoratingcom
Source: iGaming Business 
Date: May 21, 2014
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