Artificial Solutions has unveiled a new speech-enabled interactive feature for the Unibet sports betting app.
The feature was developed on Artificial Solutions’ Teneo platform and it makes it easier for users to place a bet using their own words and terminology.
It is expected that the feature will be particularly effective when paired with Unibet’s live streaming portfolio as it will allow bets to be placed without exiting the stream.
“Natural language interaction has enabled us to create a positive, simplified experience for our customers in what is a complex industry;” Will Mace, head of strategic development at Unibet, said.
“As speech enabled apps become more commonplace, people expect interactions to be intelligent, fast and responsive. They are fed up with clunky menu-driven interfaces; instead customers are demanding sophisticated understanding of their spoken words. Using Teneo has enabled us to deliver not just the application our customers want, but provided us with the insight to build on that conversation too.”