A major provider of solutions for online and mobile casinos, Playtech, signed a strategic deal with Captain Up.

Due to the terms of signed agreement, the licensees will be able to further analyze and reward their players with the use of best of breed social, gamification and communication tools.

Recently, Captain Up inked a series of deals with casino gaming operators what transformed into positive results. The company will become a Playtech Certified Partner and its platform will be fully integrated with IMS player management system developed by Playtech.

The platform provided by Captain Up boosts player engagement thanks to social gaming mechanics which include tournaments, challenges, badges, levels in-app communication and many more.

Shimon Akad, COO at Playtech:

“This integration enables our licensees to access an even broader range of unique technologies that can help differentiate their offerings and significantly enhance their player engagement, through the use of real-time analytics. We have known about Captain Up for some time and we’re very pleased to be working together.”

Uri Admon, Founder and Chief Executive Officer at Captain Up:

“We are delighted with the opportunity to join forces with Playtech, and offer its customers the tools to maximize user value, using our Engagement and Retention platform.”

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