After getting an exclusive deal with SIS concerning track and broadcast rights at UK greyhound-racing venues Monmore and Crayford, back in May this year, Ladbrokes does not seem to slow down the pace and has just informed about another lucrative agreement expansion that the company is about to enter into with SIS.
Ladbrokes is about to develop the already existing partnership with SIS, adding to the company’s offer on-demand racing games from SIS to its virtual betting services.
The new deal includes the full second generation of the SIS gaming portfolio of horse racing, greyhounds, cycling, motor-racing and motorbikes.
Owing to the SIS Infinite Games on-demand capability, Ladbrokes will be able to offer its customers the access allowing them to enjoy six times more betting opportunities compared to traditional scheduled virtuals.
Marc Thomas, head of product for SIS, said: “SIS Infinite Gaming is forging a new role for virtuals in the online market, providing a perfect cross-sell product between casino and sportsbook.
“We’re excited to be working closely with Ladbrokes, delivering to their customers another reason to stay on their site throughout a busy summer of sport.
“The engaging user experience that SIS Infinite Games provides is proving a real hit with players and we’re pleased to now reach an even wider audience, together with Ladbrokes.”
About Ladbrokes:
To a great number of players that are at least to certain degree interested in gaming environment, Ladbrokes company is a well-known brand as Ladbrokes is currently a world leader in betting and gaming industry, having over 2.700 betting outlets based in UK, Ireland, Belgium and Spain and over 800,000 active online customers ejoying the best betting and gaming experience available online. The history of the company reach way back in the past, with the beginning of the betting practice which originated with horse racing. With such a luggage of experience and practice, Ladbrokes is a company that is a reliable and desirable partner in business.
