Pariplay Ltd. launches FUSION

Leading provider of iGaming software, Income Access, has made a deal with SugarHouse to provide its best of breed affiliate program.

SugarHouse is a highly popular online casino operated by Rush Street Interactive, which is a part of land-casino group named Rush Street Gaming. The brand decided to use affiliate software from Income Access and integrated the casino with proprietary software platform by IA.

Thanks to the new affiliate program powered by Income, SugarHouse online casino will provide a commission structure to its partners. SugarHouse’s focus is mainly on mobile players who use tablets and smart-phones to enjoy casino games, however the casino is available for desktops too.

Richard Schwartz, President of Rush Street Interactive:

“Income Access has been a driving force in the New Jersey iGaming affiliate space since the market went live in Q4 2013, so their platform was the logical choice for our affiliate program. With in-depth reporting, analytics and ad targeting functionality, the Income Access software will enable us to maximize our player acquisition in the New Jersey market.”

Nicky Senyard, Managing Director of Income Access:

“We are excited to partner with SugarHouse Online Casino for the launch of its affiliate program. The brand provides an important opportunity for New Jersey-facing affiliates and also places them in a strong position for the future evolution of regulated US iGaming, given Rush Street’s land-based casino presence in the leading states currently considering regulation.”