Gala Bingo has become the first bingo company to join the UK’s independent gambling watchdog the Senet Group.

The land-based and online bingo operator joins the likes of William Hill, Coral, Paddy Power Betfair, Ladbrokes and Sky Betting and Gambling as major brands to have signed up to Senet.

Chief executive of Gala Bingo’s parent company, Gala Leisure, Simon Wykes said the operator places a “great emphasis” on responsible gambling and joining the Senet Group will help the company work with like-minded operators.

Wykes said: “Bingo is recognised as being a community-based activity at the softest edge of gaming.

“As such, we place great importance on responsible gambling and can see the merits in working together as an industry rather than just as a sector within it.”

“Today marks an important milestone as more sectors from across the gambling industry recognise the importance of promoting responsible gambling standards,” added Wanda Goldwag, chair of Senet Group.

“We are delighted to welcome the first bingo brand to the Senet Group, and look forward to working with Gala Bingo as more businesses from across the industry make the commitment to submit to the independent oversight we provide.”

“We welcome the further broadening of the Senet Group’s base and look to the group, and all industry leaders and representative bodies, to come together to meet the ambition of the new Responsible Gambling Strategy Board strategy and to build on the industry’s commitment to responsible gambling in Britain,” said Sarah Harrison, chief executive of the UK Gambling Commission.