The B2B provider of top-tier sports betting casino solutions, Digital Sports Tech, signed a deal with the largest Russian sportsbook operator - Fonbet.

Thanks to the signed deal between Digital Sports Tech and Fonbet, this first company is now able to enter the Russian market. Under the terms of inked partnership, Digital Sports Tech will deliver its best of breed betting product which will be integrated with Fonbet’s platform. To create best gaming-experience possible, the whole UI will be translated into Russian language, including players’ names.

Ari Lewski, Executive Director of Digital Sports Ltd:

“We have had our sights set on the Russian market for some time now, so to be able to partner with the country’s largest sportsbook at such an early stage in our company’s lifespan is testament to the value Player Props brings. Not only do sport bettors want to bet on player performance, they are also seeking a more tailored and individual experience from their sportsbook sites, and our Player Props product ticks both those boxes. We’re also really excited about our new browse bet functionality, which adds a layer of familiarity for new customers and opens up the product to even more people. We understand that people are busy and may not always have the time to create their own bets. Browse bet solves that issue.”

Alexandra SErgeeva, CMO at Fonbet:

“Digital Sports Tech have brought to the market a very innovative and exciting new sports betting product that opens up what we see as a big growth area within the industry — player performance betting. We’ve also been very impressed by their ability to facilitate a quick and painless integration, which has meant we’ll be in a position to go live with the product early on in Q1 this year. We’re really looking forward to offering Player Props to our customers, and in particular giving them the opportunity to customize their own bets on player statistical performance.”