A Sweden-based mobile sports company Spiffx, signed a deal with parent company from Kenya - Cheza Gaming.

Due to the fact that Spiffx and Cheza Gaming signed a deal, companies will strive to expand the offering on Kenyan market of mobile sports betting business. Thanks to the inked partnerhip, Spiffx for the first time enter the Kenyan industry of casino gaming. The company already runs its business in Rwanda, Tanzania, Democratic Republic of Conga, Uganda and Burundi.

Cheza Gaming is a sports betting and gaming operator that focuses its services on Kenyan market only and the new deal will help to expand the offering. The launch of Spiffx’s Take5live website is expected to take place during upcoming months. The list of operators that run their businesses in Kenya includes such names as Betin, JustBet, Bet365, 256 Bet, Royal Kenya Bets, EliteBet, BetYetu and Royal Keyna Bets.

Lennart Gillberg, Co-founder and Sales Manager at Spiffx:

“The market in African countries is primarily driven by mobile and lower stakes in each session.Today, there are not many European companies established in Africa but many are looking with great interest at the region’s growth potential.”

Cheza CEO, Barney Barrow:

“We are always looking for new and suitable products to engage our customers and to distinguish ourselves from our competitors. We are very pleased to cooperate with SpiffX and look forward to rolling out their products in the markets where we operate”.