According to the latests news, FanDuel is about to shakeup its branding as the company has unveil a major rebrand and announced a new season-long fantasy product.
FanDuel, the daily fantasy sports (DFS) operator confirm the upcoming changes and has informed in the statement that the new brand of he company will present some changes to the company’s products as well as towards its clients who are about to experience the products on another level.
In the process of rebranding the company, the changes will impact the logo which is about to be developed in order to feature all FanDuel channels, as well as redesigned web and mobile platforms.
Moreover, to provide its players with the more user-orientated support and guidance, all players will get the access to the newly published ‘Bill of Rights and Governance’ page, containing all the necessary information concerning what players can expect from all its DFS contests.
To make it even more exciting and unique, the provider will include in its offer the new “Friends Mode”, which is going to be an entertaining addition, allowing all players to enjoy the thrill of competing with one another via the website.
“The past year has been tumultuous for this industry but FanDuel has emerged stronger than ever and we are ready to lead the industry forward,” FanDuel chief executive Nigel Eccles said.
“The new FanDuel brand reflects our commitment to transparency, innovation and enhancing the user experience.
“We are confident it will showcase what we have to offer to all sports fans.”
The last moth was quite busy for FanDuel, as the company has also announced earlier last week that it can confirm the plans of launching a fantasy football platform in the UK this month.
The fruitful period for FanDuel includes also the secured partnership with sports data provider Opta to support the planned launch.
