Scientific Games has just announced that the company had secured the contract with Belgian national lottery operator, Loterie Nationale, for the period of one year.
The deal allows Scientific Games to design and manufacture the instant lottery games.
The choice of Scientific Games should not surprise anyone, as the company is concerned as the leading innovator in the global lottery and regulated gaming industries. It is Scientific Games that is responsible for launching the very first instant lottery game in 1974, and since then, it continues to develop the technological solutions in that field. They actively participate in markets on all continents, providing services including technology and services that can be customized to meet the unique requirements of virtually any lottery or gaming jurisdiction, including: Instant, Interactive & Draw Games, Lottery Systems, Lottery & Gaming Operations Management, Marketing Research & Analytics and more.
Owing to the signed agreement, Scientific games supplies currently 23 of the 25 leading lotteries around the world, ranked by instant game per capita sales. The deal leaves open the possibility to extend the agreement for up to three additional years. The company is also entitled to provide the consumer marketing support as well.
Jannie Haek, CEO of Loterie Nationale Belgium, commented: “One of the primary reasons we selected Scientific Games is the results experienced by several other major lotteries in Europe with instant game products.
“We believe Scientific Games’ consumer insights, marketing strategies and the innovation they are bringing to instant games will be a means to entertain our players and grow revenues for Loterie Nationale.”
John Schulz, Senior Vice-President, Global Instant Products for Scientific Games, added: “Instant products, often supported by interactive second-chance drawings on mobile and web, continue to be the largest year-on-year revenue growth for lotteries in many jurisdictions around the world.
“Our expertise with instant games is unrivalled, and we believe we can empower Loterie Nationale with the analytics, strategy and creativity to entertain Belgian players and grow sales.”
